Attachment

When you held a marble up to light
and watched the sun's rays pass
through the cat's eye
threw it down for trash
as it bounced along every step;
I thought maybe it had become too hot,
or maybe you didn't want to be chosen that way,
or maybe it has to do more with me, than with you.

A Developer Says Why She Thinks the iPad is a Raging Content Machine

In early 2007 Marine Leroux was surfing the Internet in her Paris, France apartment when she came across Apple’s announcement of the iPhone. She heard a click and it wasn't her mouse. Later she would say in her LinkedIn profile that her goal was to “become a user experience expert in Apple’s iPhone application design, worldwide.” Leroux was a former head of International sales development for Adobe. She understood when Steven Jobs, Apple CEO, proclaimed at the MacWorld Conference & Expo 2007 that the iPhone, was “a revolutionary product that would change everything,” with a user interface design that combined Apple’s popular iPod music device with phone and Internet browsing capability Fast forward three years later, when Jobs in trademark jeans and black t-shirt speaking at Expo 2010, positioned Apple as the “number one mobile device company in the world,” and announced another new offering from the magic software kingdom, the iPad. This time many technology pundits didn’t exactly get the Big Fuss. (Look! It's a laptop, it’s a mobile phone, no, it’s an iPad!”) Giving a similar demo as the one he gave three years earlier, Jobs showed photos, movies, great album cover arts, but then so what? Many walked away saying that marketplace would be the iPad's final arbiter of success. Those whose business is to remain in operating system know, whined about the inability to use and develop interactive Flash applications on the iPad, many developers pointing figures and accusing each other of just wanting to watch Flash porn on the Internet. Apple said that Flash just hogged too much OS memory, picked up its cookies and walked away. Some developers like Jonathan Hollin on binarybonsai said, “I am genuinely at a loss as to just what all the fuss is about… an overhyped oversized iphone.” Marine Leroux, the developer mentioned at the beginning of this entry, sees Apple's device as a new content delivery platform.  She has developed successful applications for the iPhone under the auspices of her company Bamboudesign.com. Leroux is also the founder of the iPhone Network Lounge in San Francisco, and a recent speaker at the Photoshop Developers Group talking about iPhone application development. Carlos Icaza, co-founder and CEO of Ansca whose software, SDK Corona, allows developers to create iPhone and iPad applications more quickly rather than using the device's native language,  is on the board of directors of Bamboudesign. Backed up by compiled code, Leroux is passionate about iPad development possibilities. “There’s an enormous opportunity here to make content a more engaging, compelling experience,” she said as we shared a cheese platter in downtown San Francisco. “This is a more powerful, portable device that includes iWork, which is Apple’s version of Microsoft Office applications Pages (Word), Numbers (Excel), and Keynote (PowerPoint). Leroux is all for using the additional space of the iPad to create richer applications and said so in the New York Times following the iPad announcement. “When you’ve got more space, why not make the most of it?” Why simply port applications designed for the iPhone and iPod to a different device, she opined, when you can use the new platform to do something better?  Leroux thinks that the larger iPad canvas with a great Internet browsing experience offers a chance to integrate more functionality onto fewer screens and to deepen the user experience. An example is embedding “GPS and other mobile technologies in one place.”  She feels the real opportunity is for educational developers and publishers, particularly as the newspaper industry struggles to reinvent itself. With the iPad’s larger and superior display and 10 hours of battery life, Leroux sees the possibility of creating a “more intimate relationship between the user and an application.” So as developers cozy up to the iPad, this new Swiss Army Knife of the mobile technology world, Leroux knows that as platforms come and go, there always will be game developers. But she feels that the iPad will allow new content developers to reach a wider audience, including children.”This can be a Sesame Street for new learners, all learners.” Find details of the next iPhone Network Lounge.   Lenore Weiss http://techtabletalk.posterous.com/

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Design iPhone apps in Photoshop: iMartini or My Dry Martini?

All the pizza was gone by the time I managed to get to first Photoshop User Group meeting of the year at Adobe’s voluminous cafeteria located at 601 Townsend Street. It took awhile for me to drive across the Bay Bridge, a drizzly wet Thursday evening with both FastTrack and cash customers who were backed up behind the metering lights, my first attempt at driving across the Bay Bridge since a cable had snapped last Labor Day weekend with ensuing accidents over the bridge’s now infamous new structural “S-curve.” But tonight I was good. My GPS device was honed in on my target, I arrived in time to find a chair and hear surrounding chatter (“We stayed in Lisbon for three days. It was cold and rainy and there were a lot of cobblestones.”) I waited for the lights to go down, when two t-shirted men from Aquent, a talent agency, which had been responsible for providing the now empty boxes of pizza, gave a current job forecast and encouraged one and all to stop by after the meeting. Before they exited stage right, they offered a few job pointers which included: developing a good resume, calling your old employers “to be sure you’ll get a good referral,” networking with people at user groups and staying current and relevant. They closed with “Mobile is big. So are visual front-end developers and everything Flash.” Now it was Marine’s turn. She didn’t waste time getting started despite her wrestling match with a clip-on microphone. I’d met Marine last year at the iPhone Network Lounge, but since that time, Bamboudesign has been in the news, including the New York Times and Information Week as a leading new iPhone and a new iPad developer. Marine waltzed the congregation through the development of an iPhone application using Photoshop, a nice cocktail app giving users an idea how to mix up Martinis. What else would it be called but iMartini? She started off with her own set of pointers that sounded a lot like old school journalism’s “who, what, when and where”--know the objective of your application; who are its users; identify key task, use scenarios, and then finally, sketch out your screens that will be later morphed into Design Templates. It’s all about fundamentals and being organized. A former employee of Macromedia in a former life, Marine gave the dimensions of iPhone applications that are available in Apple’s UI Guidelines and SDK. In portrait view, they translate to 320 px by 480 px with definitions for the bottom menu bar of 44px that are roughly equivalent to the size of a male’s fingertip, she quipped. There are more definitions, but check the SDK. Sans serif fonts, like Helvetica is the one to choose, although Arial also will make the grade. Text should be in the vicinity of 17 to 22 px with other definitions for labels and list view. Forget to underline, that is don’t! Other specifications include using the image file type = PNG since these vector images have a better alpha channel with greater color depth; moreover, 72 dpi is totally acceptable for graphic resolution size. Now for a lego starter kit of free pre-fab iPhone graphics, Marine suggested two good sources and here are the URLies: www.teehanlax.com/blog/category/iphone http://blog.twg.ca/2009/09/free-iphone-toolbar-icons/ The rest of Marine’s talk would’ve made Benjamin Franklin proud. It was all about being organized, efficient, and frugal. She explained how to create a file structure of assets that included basic screens, templates, and screens that were unique to the application with PNG/PSD folders for buttons, images, labels, and whatever else you have hanging around. Layer and name everything in Photoshop, she advised, and, “Plan to have the status bar above the title because it’s more convenient for users.”Develop your PSD screens, PNG graphics (and don’t forget about developing your post-pressed buttons), screen flows, and specify your interaction. The last two steps, she explained, are largely for developers who get handed off the information. “Don’t let your developers guess,” she advised. “They’re very smart people, but not your typical user. Give them the full recipe so they can make the cake exactly the way you want it.” Tips from the audience included using Photoshop to create highlighted (action) buttons. Just “batch ‘em.” Also craigslist is a good place to find roaming developers. As for me, pass the Martini… http://www.bamboudesign.com/preso/photoshop/iphoneappdesign_Photoshop_PDF.pdf To contact Marine: marine@bamboudesign.com Lenore Weiss http://techtabletalk.posterous.com/

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Thumbing Our Way to a Peer Information Model

This holiday season on my way to visiting a friend in Louisiana, I spent a lot of time sitting at various airports. There are no direct flights to Monroe, LA so I found myself running up and down catching different flights at the Denver and Houston airports. Along the way to the gate I passed an interesting spectacle: scads of young people in their 20s and early 30s leaning against backpacks and balancing a laptop but more often, a cell phone or game device. I watched as they stared straight into the oracle of their LCDs, thumbs waving and clicking as they conducted an electronic orchestra of iPhone applications, text messages, scrolling at lightening speed through email, destroying battleships, their thumbs doing most of the work. Being a friendly sort of person, I asked a number of backpack hatchers what they were doing, although it was obvious that they were passing time. Some looked up and smiled. Others were obviously annoyed by my interruption. But they all spoke either one of two words: “Facebook” or “Twitter,” and then they wanted me to go away. Quickly. I’ve known about Facebook and Twitter for some time now and even have my account on each service. But the holiday airport experience in the midst of repeated terrorist threats and talks of heightened security, brought me to a different kind of “ah-ha.” Facebook and Twitter and social networkers everywhere are changing established patterns of communication. We are thumbing our way to new peer relationships impacting a long-term top-down hierarchical model of communication where the creator or message sender controls the dialog. This is a phenomenon that is being carefully watched by marketers and corporations everywhere. We should watch it also, but maybe for different reasons. Marketing groups and major corporations have taken notice. WalMart has jumped on the bandwagon as has ComCast, seeking to repair a less than stellar record for customer service, which is reported in“Twitterville” by Shel Israel In the December 16, 20.09 issue of The Huffington Post, Manish Mehta, Dell Computer’s social-media and community vice president, said that “What we've learned is that social media has transformed the large corporation of the millennium into the Mom and Pop shop of the old days. The emergence of social media simply makes it more possible to connect directly with customers every day.” But learning how to use technology to connect with customers, is giving a good number of baby-boom corporate leaders heartburn, although some like Cisco have decided to nurture that expertise in-house. According to Norys Trevino, Collaboration Manager and Y-Space coach, “The objective of Y-Space is to help educate and inform Cisco employees about new media tips and tricks, how to work more effectively across diverse generations, how to engage and retain gen-y employees, and explore personal filters related to generational differences.” So why should we care about this stuff? Conversations are markets on the internet, advises Patrick Schwerdtfeger in a popular self-help book called “Webify Your Business.” “Not only can you participate in the conversation, but you can actually facilitate that conversation as well. Think about the people who built any of the large forums or bulletin boards on the internet. Those people gain credibility by facilitating the conversation.” Is this a ghost cousin of the hierarchy? Or maybe it’s about contributing something to the larger community. But none of this is really new. There have always been leaders. It’s just that much of what we do as humans—talk to each other—is increasingly happening inside different forums. Have you sat down lately to watch a backpack hatcher engage in a text message conversation, marvel at the speed, the truncated lingo, the sheer efficiency of it all? So I wonder what this says about new literary forms that are coming at us? Already there are journals like Tarpaulin Sky Press that devote themselves to hybrid forms or to collaborative writing communities like http://www.makeliterature.com/. The January / February 2010 issue of “Poets & Writers” talks about an online dictionary called Wordnik , which is in the process of being created by an community a users. According to the article, Wordnik has collected more than four billion words of text from Web pages, books, magazines, and newspapers in a mission to chronicle the evolution of language, a new approach to defining a vocabulary that is being bombarded by diverse sources. I wonder in this emerging global community, if writers will collaborate together on international projects in several languages with the ability to translate back and forth? What about the addition of visual media and film, YouTube links interspersed in plot lines that can be accessed inside electronic books? These are all questions with a to be continued dateline. However it happens, I’m hoping that there will still remain a place for solitary artists who participate in the global electronic dialog, but can become an expatriate inside their own minds, carefully crafting language and stories away from the consumer conversation that will eternally be filled with news of the best deals to buy right now. So many writers these days have been forced for political reasons to leave their homelands, exiles, who like the Palestinian poet, Mahmoud Darwish, discovered a home inside his head. I hope that no one will thumb their nose at the continued need for the artist everywhere to disengage and reflect, but maybe with a larger sense of responsibility to a collective dialog about what it means to be human. Lenore Weiss http://techtabletalk.posterous.com/

WordPress Meetup is TechLiminal

The sky was like wet tissue paper clogging up the sun. Who would go to a Meetup group on a December Sunday afternoon when they could be more holiday-wise engaged?  I wanted to find out.  More than that, I’d already decided that my New Years’ resolution was to learn how to use WordPress so I could redo my html site and turn it into a blog.   No time like a present. I located the address of TechLiminal, a space that bills itself as a “technology hotspot and salon.” For me it was a storefront near the old Holmes Book Store in downtown Oakland.  But that’s ancient history… Arriving a few minutes after 1pm, I was instructed to “go upstairs” where about 10 people already sat in front of a long black table to discuss WordPress Multiuser, software that can run many sites, something like a stylesheet for blogs with a database vengeance. But it doesn’t replace “BuddyPress,” which can be used to add a social networking layer should you want to do that sort of thing. I could tell by the rapid exchange of acronyms that I was among geeks, while I am a mere wanna be geek. Every blog has its own dashboard in WordPress, and there’s a master dashboard that can be used to control them all. Each multi user site is identified in the scheme of things by a blog id that can be used as a means to do queries against its content stored in a database.  I also learned that some themes don’t work as well as others based upon how options are stored. To get the full scoop, you can always go to http://www.wordpress.org/extend/themes/search.php. > What’s a theme? How a site looks. In looking over my notes, I think that for me the afternoon was filled with more acronym than substance, but that’s largely because I haven’t developed myWordPress chops.  Give me a few months. We did look at a Multiuser version of a Best Buy site. Below the corporate menu bar and product drop-downs, there was local content with an introduction to the store manager who smiled benignly from what looked like his kitchen. I was beginning to understand what Multiuser can do.  Did I say I was a visual learner? More buzz words and acronyms. Recommended hosts like AZHosting, MidPhase, Digital Forest, Go Daddy, and Dream Host with brief discussions about their pros and cons. Too slow. Good support. Too expensive. Based on my recent encounter with Wiki founder Jimmy Wales, I wanted to know about the difference between wikis and a WordPress Multiuser group since they both seemed to do something similar: bring people together to share information.  But I got a good definition. Wikis are a great way for groups to collaboratively edit content in one place to produce a document, whereas a WordPress Multiuser, like most blogs, is a temporal product whose interest can wane with the date.  With my question about “Where do I start?” one of the organizers, Sallie Goetsch, suggested that I read WordPress for Dummies. I will and I’ll be back… Lenore Weiss http://techtabletalk.posterous.com/

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Two Coffee Shops

This is a story of two coffee shops located across the street from each other.

Both coffee shops had faced each other on opposite sides of the street for many years. One of them is called General Arthur’s, which had been named after a World War II veteran returned from the Battle of Midway in the Pacific theater who then took up the art of donut-making until his death from a heart attack. The other shop is Bradley’s whose founder had long ago sold the business to a new owner and then retired to the golf course, but the name of the place stuck.

Bradley’s has the look of a set decorated by a 70's housewife complete with a windowsill filled with fake mini sunflowers. General Arthur’s offered oak chairs with a lottery machine positioned inside the doorway. Both shops have glass counters where customers can admire a selection of donuts, scones, and cinnamon buns so that each morning they stopped at either General Arthur’s or Bradley’s for something to call breakfast before starting work.

The two shops across the street from each other are similar in mostly every way: they served the same kind of “to-go” food catering to office workers making quick stops for coffee and sandwiches or cigarettes. They exist in commercial harmony with enough business for both shops to be successful. However, there is one key difference between the two that is not obvious, even to most of the regulars.

"Did Zach come in already this morning?" inquires one guy of Bradley.

Everyone assumes that the proprietor standing behind the glass counter wearing his horned rim glasses and white apron must be the man behind the sign. But his name is really Forest Palmbo. "Yes," Bradley says. "Already got his Diet Snapple." And they laugh. Both men know that Zach will never deviate from his morning diet, and take comfort in that fact.

“So can you come tonight?” the man now whispers, taking his coffee and oat bran muffin as he hands over several dollar bills and waits for his change.

“What time?” asks Bradley, smiling at the next customer in line and ready to take his order.

“7:30,” and before heading out the door the man who works at the Private Industry Council a few blocks up the street turns and says, “At the usual.”

Around 4 p.m., Bradley unties his white apron and throws it into a plastic bin along with the others. This evening laundry service will replace them with five clean ones for the following week. This is Friday and Bradley packs all leftover pastries into several pink cardboard boxes, separating donuts from muffins from scones, his knuckles protruding like hills from white plastic gloves. After he tapes each cardboard box shut and wraps them together with twine, Bradley peels off his gloves and loads the package into the trunk of his car. But he won’t be finished for another hour until he wipes glass counters clean, this time wearing a fresh pair of plastic gloves, and removes crumbs from the two toaster ovens, readying coffee machines with freshly ground beans for the morning’s brew. Bread loaves back in the refrigerator, all luncheon meats and smoked turkey and lettuce packed away, Bradley takes one last glance at the store, shakes his head, locks the front door and gets into his Chevy. First he’s driving home to shower.

He shows up at a restaurant at 7 p.m., plastic ivy vines wrapped around four oak beams in the central dining area and also along the cash register where they abruptly stop.

Next appears See Dong. He’s one of those people who prefer to keep a safe distance from the center of action. On the other hand, Bradley is very involved with the event. He opens his pink boxes and carefully lays pastries on silver trays. The trays are on tables near the front of the room and are covered in white tablecloths. People begin to enter the restaurant. It is only open for this special evening’s event. Bradley removes a small brown bottle of something and pours a few drops over the pastries. He calls it his “day-old freshener.”

John Greuner, the man who spoke to Bradley in the restaurant, now moves toward the front of the room. He straightens his tie and brushes a few pieces of lint from his shirt, smiles at several people sitting down at a table nearby. He stops to talk with them. Dong has already positioned the trays above several warm lights and will return later to clean up.

Bradley tells Greuner everything is “ready.”

“Okay,” he says and straightens his tie like a man testing a noose. “Everyone sit down, please. We’re ready to begin.” A group of about 40 men and women find seats in front of a large white screen, all dressed in suits, mostly black, wearing name tags printed on large sticky labels.

“I bet you’re all wondering why you’re here.” People are streaming toward the seats now, holding coffee cups and munching on Bradley’s muffins. Of course, Dong has provided catered aluminum trays of steaming pork buns and vegetables coated with sesame seeds, already emptied by the early arrivers, unemployed workers who are excited by the prospect of a free meal, but he is no where to be seen. “The Private Industry Council, as you know, has been tasked by the City to develop jobs. You’ve been invited here today as prime candidates for the job development program.” Greuner stops for a moment and lets the news sink in, radiating goodwill and competence. Someone raises a hand but Greuner ignores it and continues. “The training program is fully funded by federal stimulus monies and lasts for six months. At the end of six, assuming that you successfully complete the program,” and Greuner licks his lips, “you will be fully guaranteed a job in your desired field.”

The man in the audience in the second row waves his hand again. Without waiting this time to be called upon he asks, “Are the jobs local?” He’s been out of work for the last seven months and hopes he doesn’t have to relocate to find work, which would mean moving his family. His kids are teenagers. Still, he can’t believe his luck. In fact, most of the people sitting in metal chairs look like they’ve just won the lottery, wanting to toast each other with their coffee cups.

“Certainly they are. Most of them are,” Greuner quickly corrects himself and glances at his watch. But then something strange starts to happen. The people in the audience start to shrink; shrivel is the more operative word. It’s as if all the water in their bodies begins to evaporate and what’s left is an outer layer that folds from their bodies in brittle strips, plastering the floor in confetti. From the back of the room Bradley begins to slowly pack his pink cardboard boxes and See Dong pulls into the parking lot with a vacuum cleaner stored in his trunk.

“Decreasing the unemployment figures meeting by meeting,” Greuner circles around to the back of the room. “That’s the way,” he says to himself, but loud enough for Bradley to hear. “Bit by bit.”

In a few years, Greuner heads an agency with a multi-million dollar budget. Bradley’s coffee shop is thriving. Each morning See Dong carefully layers fried eggs onto toasted bread. The owner of General Arthur’s can’t understand where all his business went and is considering filing for bankruptcy, but a number of his friends warn against it.

Good People Working Together to Create Information

Surely, many of you have heard of Wikipedia, which is approaching its ninth anniversary. Wikipedia is a free online encyclopedia that is in the process of constantly being created by users throughout the world.

Wiki is from a Hawaaian word "wikiwiki" meaning quick. The term refers to software used by Wikipedia that allows for quick editing and collaboration. Wikis have existed since 1995, and were invented by Ward Cunningham.

Try a Web search any day and it will most likely include a listing from Wikipedia.

Jimmy Wales is the man you want to thank for putting this sailboat in motion. Wales said he cleaves to three basic truths: “assume good faith, spread knowledge, be bold,” and always carry a water bottle. I’m only kidding about the last one, although Wales did have a water bottle on the podium as he spoke to the student assemblage, the last event in a day long symposium on “The Future of the Forum: Internet Communities and the Public Interest”, sponsored by Berkeley Center for New Media.

Wales grew up in Alabama and recounted how much culture has changed since the sixties when he was designated as the remote control by his mother to manually change TV channels followed by the eighties with a new request to “hook up the VCR.” Turning tables around, now Wales asks his daughter to program the TIVO.

“Culture is getting smarter and more complicated,” he said, running the gamut of the I Love Lucy sitcoms of yesteryear to the more complex relationships of Seinfeld, or from Pong to the fantasy game of Warcraft.

A strong proponent of free speech with a lifelong mission to create “free access to the sum of human knowledge,” Wales noted that Wikis are available in more than 175 languages throughout the world. The three million Wiki articles in English represent less than 20 percent of the total work, he said. Wiki articles exist in languages as diverse as German, French, Polish, Japanese, Italian, Dutch, Spanish, Portuguese, Gaelic, Punjabi, and Russian, just for starters. Wales said that Wikipedia is the eighth most popular Website in Iran.

There’s something universal about the volunteers of Wikipedia, he said, “good people working with passion to create a collaborative culture which may possibly play a role in improving the intellectual level of discourse around many issues.”

In the early days, Wikipedias were embraced less by casual users and more by the geekish community whose comfort level included new software and publishing online. “We’re seeing new types of editors,” said Wales, especially around Wikia, a public wiki space for people of similar interests to share information.

More and more he noted “consumer media is becoming dominant.” With the demise of printed newspapers and money devoted to serious investigative reporting, the world of social networking that has sent marketing gurus into a tailspin, and smart phones that allow people to communicate instantaneously, Wikis are the hand that gathers strands of information and strings the pearls.

Lenore Weiss
http://techtabletalk.posterous.com/